YUZU Launches New Valentine’s Day Campaign That Puts Self-Care at the Heart of Gen Z Connection

Match Group’s New Dating and Social App is Covering the Cost of Gen Z’s Self-Care Rituals This Valentine’s Day

In Collaboration with Isshiki Matcha, YUZU Debuts the Limited-Edition Yuzu Strawberry Matcha for a Wellness-Focused Valentine’s Day

YUZU Brings Self-Care to Life with Wellness Events in NYC and LA, Helping Gen Z Recharge and Connect

NEW YORK (February 11, 2025) – This Valentine’s Day, YUZU is redefining connection by putting wellness first with its latest campaign, #SelfCareWithYuzu. As Gen Z moves away from algorithm-driven interactions in favor of authentic, intentional relationships, YUZU is creating a movement that centers self-care as the foundation for meaningful connection.

At the heart of the campaign is an in-app challenge that rewards users for prioritizing their well-being. Through influencer collaborations, immersive IRL events, and a partnership with Isshiki Matcha, YUZU is making self-care more than just a personal practice—it’s a shared experience that strengthens relationships with friends, romantic partners, and community.

"Self-care is more than just a trend—it’s an investment in personal and social well-being," said Cindy Lim, Head of Brand and Marketing for YUZU. "For Gen Z, connection isn’t just about swiping through profiles; it’s about building relationships rooted in self-awareness, authenticity, and holistic wellness. As young people navigate an increasingly fast-paced digital world, they are redefining what meaningful relationships look like, placing mental, emotional, and physical well-being at the center of their social lives."

#SelfCareWithYuzu reflects this shift by encouraging users to see self-care as a shared experience rather than a solitary act. Whether it’s a group meditation session, a shared skincare ritual, a morning walk with a best friend, or setting boundaries in relationships, YUZU empowers its users to embrace wellness as the starting point for deeper, more fulfilling connections. By offering real-world incentives—including cash prizes to fund self-care experiences, cultural collaborations and partnerships and community-driven activations—YUZU is reinforcing its identity as more than just a dating and social app. It is a trusted space where Gen Z can build relationships rooted in shared values, self-care, and community-driven wellness.

CAMPAIGN ELEMENTS

• #SelfCareWithYuzu In-App Challenge (February 3–16): YUZU is bringing self-care to the forefront with an in-app challenge that offers users cash and exclusive rewards for prioritizing their well-being. Participants can share a photo or caption highlighting a self-care ritual—whether it’s a spa day, a morning walk, or a hydration check-in—with their YUZU bestie. Posts with the most engagement (likes and comments) will be selected as winners, receiving cash prizes to fund their next wellness experience, a free month of premium YUZU membership, a YUZU Matcha Bowl Set, and exclusive YUZU jersey merch.

• YUZU x Isshiki Matcha Collaboration: Limited-Edition Yuzu Strawberry Matcha

  YUZU is partnering with Isshiki Matcha, a beloved NYC matcha brand, to bring a culturally inspired wellness experience to life. Throughout February, Isshiki Matcha will feature an exclusive Yuzu Strawberry Matcha, crafted as a refreshing and intentional way for YUZU users to integrate self-care into their daily routine. This partnership highlights the intersection of wellness, culture, and connection, making self-care both accessible and delicious.

  
  

• Influencer Collaborations: Wellness Rituals and Tips

  To amplify the campaign, YUZU is enlisting top Asian wellness influencers to share their personal self-care rituals and expert tips on balancing wellness with socializing. From meditation and skincare routines to herbal teas and mindfulness practices, these content creators will provide actionable ways for their followers to incorporate self-care into their relationships and engage in the #SelfCareWithYuzu challenge.

  
  

• Wellness-Focused Events in Los Angeles and New York City: 

  YUZU is bringing #SelfCareWithYuzu to life through immersive real-world experiences that highlight self-care as a form of connection. On February 5 in Los Angeles, YUZU hosted a Healing Herbs Workshop, where attendees explored traditional herbal healing practices, created stress-relieving teas and lung-soothing steam blends, and received a complimentary stress-relief tincture to support their wellness journey.

  
  

  On February 14 in New York City, YUZU is transforming Valentine’s Day into a wellness celebration, proving that self-care is a love language of its own. Attendees will receive a complimentary matcha drink when they show their YUZU profile, participate in a raffle giveaway for a YUZU Matcha Bowl Set, and contribute to a charitable initiative, with proceeds from reusable cup sales benefiting the Los Angeles Fire Department Foundation.

  
  

• App Store Feature: Spotlighting #SelfCareWithYuzu

  To expand the reach of the campaign, YUZU will be featured on the App Store, showcasing #SelfCareWithYuzu as a movement that prioritizes wellness, intentional connection, and meaningful community engagement.

With #SelfCareWithYuzu, YUZU is redefining Valentine’s Day by putting wellness and intentional connection at the forefront. Whether through the in-app challenge, immersive real-world experiences, or collaborations with cultural wellness brands like Isshiki Matcha, YUZU is making self-care more accessible and rewarding for Gen Z. To get involved, download YUZU, join the conversation on social media, and follow @joinyuzu for more ways to celebrate self-care, community, and meaningful connections this Valentine’s season.