Yuzu Launches “Summer Friendships” Initiative with Event Series
Aug 8, 2024
Yuzu Launches “Summer Friendships” Initiative with Event Series and New Survey That Reveals Gen-Z’s Strong Desire for Meaningful Social Interactions
Survey Reveals 83% of Young Asians Prioritize Friendships Over Romance
See the full Summer Friendships survey here
August 8, 2024, New York, NY – Yuzu, the leading social and dating app for the Asian community, is excited to announce the launch of its "Summer Friendships" initiative. This campaign includes a series of interactive in-person events and localized chat spaces to bring together individuals from across the Asian American and Pacific Islander (AAPI) community, encouraging new friendships and connections both online and offline. The cornerstone of the campaign is a new survey that shows a strong desire for meaningful social interactions, underscoring the importance of these initiatives.
Gen-Z Friendships and Social Dynamics: YUZU's Comprehensive Survey Unveils Key Insights
In the revealing new survey by YUZU, Gen-Z's perspectives on friendships, loneliness, social preferences, and more are brought to light. The survey highlights the importance placed on friendships, the prevalence of loneliness, and the dynamic nature of social interactions among young Asian Americans. The findings underscore the nuanced ways in which Gen-Z and young millennials navigate their social lives, providing valuable insights for understanding this vibrant and diverse generation.
Survey Highlights:
83% of respondents value friendships over romantic relationships
51.5% of respondents often or always feel lonely
85% of respondents believe online friendships can be meaningful
47% of respondents prefer to meet friends of the opposite sex
The survey also includes fun summer stats that highlight the favorite activities and preferences of Gen-Z respondents. Key findings include:
30% of respondents prefer boba as their go-to summer drink
33.9% enjoy sharing a meal when meeting new friends
26.3% prefer games as their favorite way to break the ice
42% want more game nights as social events
40% prefer sporty and comfy outfits for social events
For the full survey results, please click here.
Summer Event Series: Celebrate Friendships with Yuzu
Yuzu is partnering with various community organizations to host engaging and fun-filled events in New York City and Los Angeles. These unique activities offer attendees the perfect opportunity to transition from virtual interactions to real-life friendships. The lineup includes:
Boba Date at Bearology
Date: Thursday, August 8, 2024
Time: 6:00 p.m. - 9:00 p.m.
Location: Bearology, Temple City
Details: Kick off the series with a classic boba date! Enjoy a photo activation, an exclusive 25% off drinks code, free bracelet-making, a special Yuzu-inspired menu item, and limited-edition boba flasks designed by Yellow Mascot Studio. Plus, don’t miss the raffles for awesome merch! [RSVP Here]
Photo Booth Party at Portrait Space
Date: Friday, August 9, 2024
Time: 6:00 p.m. - 9:00 p.m.
Location: Portrait Space, Old Pasadena
Details: Capture the moment with a photo booth extravaganza! Reserve your spot for a mini-photo session in front of a custom backdrop, enjoy light snacks and refreshments, print your favorite photo as a keepsake, and decorate a photo holder. Show off your best cultural attire and make memories that last a lifetime! Yuzu members enjoy discounted rates. [RSVP Here]
Board Game Social at Blossom Market Hall
Date: Saturday, August 10, 2024
Time: 2:00 p.m. - 7:00 p.m.
Location: Blossom Market Hall, San Gabriel
Details: Wrap up the series with a fun-filled board game social! Sip on delicious drinks, munch on snacks, and play a variety of interactive games with new friends. Enjoy the food hall's offerings and get free merch redemptions for supporting local businesses. Yuzu members get priority access. [RSVP Here]
Booth at Still Shop at Dragon Fest
Date: Saturday, August 10, 2024
Time: 11:00 a.m. - 5:00 p.m.
Location: Still Life, New York City
Details: Join us at Dragon Fest for a day of fun and cultural celebration! Visit the Yuzu booth at Still Shop for exclusive activities and interactions. Engage with the community, enjoy the festival vibes, and discover new connections. [RSVP Here]
Speed-Friending Mahjong & Sake Event at Green Tile Social Club
Date: Thursday, August 15, 2024
Time: 6:00 p.m. - 9:00 p.m.
Location: Green Tile Social Club, Brooklyn
Details: Test your skills and make new friends at this unique speed-friending event featuring Mahjong and sake tasting. Hosted in collaboration with Brooklyn Kura, this evening promises engaging games, delightful drinks, and plenty of opportunities to connect.[RSVP Here]
Localized Chat Spaces: How Yuzu is Connecting the Asian Community
This summer, Yuzu is introducing localized chat spaces in 10 cities to facilitate conversations and connections among community members. These chat spaces are designed to help users connect with others in their area, share experiences, and plan meetups. The chat spaces will be a valuable resource for those looking to expand their social circles and engage with their local AAPI community.
This summer, Yuzu is making it easier than ever to turn online connections into real-life friendships. With exciting events and localized chat spaces, there's no better time to make new friends, share experiences, and celebrate the vibrant AAPI community. So grab your favorite summer drink, join an event, and let the summer friendships begin. For more information on Yuzu’s Summer Friendships Initiative, please follow us on Instagram at @JoinYuzu.
About Yuzu:
Yuzu is a social and dating app for the Asian community: a new kind of social playground that makes it easy for the Asian community to find friends, make matches, and create community their way. The Yuzu app is available on the iOS app store and Google Play store. For more information visit www.joinyuzu.com and follow @JoinYuzu on Instagram, TikTok, and YouTube.