YUZU x Isshiki Matcha Introduce the Limited-Edition Yuzu Strawberry Matcha for a Wellness-Focused Valentine’s Day

A Special Collaboration as Part of YUZU’s #SelfCareWithYUZU 

Valentine’s Day Campaign

Match Group’s New Dating and Social App Encourages Gen Z to Prioritize Self-Care with a Month-Long Wellness Campaign, Giveaways, and Exclusive Events

NEW YORK (February 11, 2025) – This Valentine’s Day, YUZU is making self-care the ultimate love story with its #SelfCareWithYuzu campaign, and it all starts with the perfect match(a). In collaboration with Isshiki Matcha, YUZU is unveiling a limited-edition Yuzu Strawberry Matcha, available throughout February at Isshiki Matcha’s NYC location at 138 2nd Ave, Inside Moko, New York, NY 10003.

Blending the bright citrus of yuzu, the earthy richness of ceremonial-grade matcha, and the delicate sweetness of strawberry, this exclusive drink is designed to infuse self-care into everyday moments. Rooted in the traditions of Uji, Kyoto, Isshiki Matcha is known for bringing a moment of tranquility to New York’s fast-paced energy, making it the perfect partner for YUZU’s campaign celebrating intentional well-being and connection.

On February 14, YUZU and Isshiki Matcha will bring this collaboration to life with a special Valentine’s Day self-care event at Isshiki Matcha’s NYC location. Guests can enjoy a complimentary Yuzu Strawberry Matcha by showing their YUZU profile, enter a raffle for a YUZU Matcha Bowl Set, and participate in a charitable initiative supporting the Los Angeles Fire Department Foundation. Designed as a space for mindfulness, connection, and well-being, the event invites attendees to take a pause from the chaos of everyday life and embrace self-care as a shared experience.

A Self-Care Celebration Beyond the Cup

The Yuzu Strawberry Matcha is just one way YUZU is redefining connection through self-care. As part of #SelfCareWithYuzu, the app is also rewarding Gen Z for prioritizing their wellness with cash prizes, digital challenges, influencer collaborations, and real-world activations.

#SelfCareWithYuzu In-App Challenge (February 3–16): YUZU is rewarding users for prioritizing self-care with an in-app challenge. Participants can share a photo or caption of their wellness rituals—whether it’s a matcha break, meditation, or a morning walk—with their YUZU bestie. The most engaging posts will win cash prizes, premium memberships, and exclusive merch.

Influencer Collaborations: Wellness Rituals and Tips: YUZU is teaming up with top Asian wellness influencers to share self-care rituals and expert tips. From meditation and skincare to herbal teas and mindfulness, influencers will encourage followers to engage in the #SelfCareWithYuzu challenge and embrace wellness in their relationships.

App Store Feature: Spotlighting #SelfCareWithYuzu: YUZU will be featured on the App Store, highlighting #SelfCareWithYuzu as a campaign that prioritizes self-care, intentional connection, and meaningful community engagement.

With #SelfCareWithYuzu, YUZU and Isshiki Matcha are proving that self-care isn’t just a luxury—it’s essential to building meaningful connections. To get involved, visit Isshiki Matcha in NYC to experience the collaboration firsthand, download YUZU, and follow @joinyuzu on social media for more ways to celebrate self-care, community, and connection this Valentine’s season.